Going In: The Dressing Room.
The Dressing room is every woman’s dream. The name in itself lets you know you’re about to enter somewhere special. As a girl, a dressing room is a place of mythological importance, that most girls grow up wishing we had. The dressing rooms of the movies with endless gorgeous clothes and the opportunity to play with them all. To view ourselves from all angles and take time to indulge in our love of fashion.
Well, The Dressing Room, the store, based at 6-8, High Street, St Albans, delivers. Shop in person, and indulge in some serious escapism and shop hard, or sit back and simmer online (http://www.the-dressingroom.com) over which of the delights to choose from. Either way, it’s a retail store, a brand that you ought to know, if you don’t, it’s time to get acquainted. You can’t consider yourself a serious shopper if you don’t know the best places to shop. This my friends, is most definitely one of them. with a constant turnover of the most current and sought after fashion items du jour. Forget tracking things down, this store does that for you sourcing the creme de la creme in hip and happening fashion. Get yourself to the dressing room, in person or online, once you’ve arrived, you will in fashion stakes, arrive.
Established in 2005 by retail expert Deryane Tadd, the brand mix is always fresh, new and exciting. Trained stylists are available at all times to answer all of your fashion needs.
Deryane has worked in the retail fashion industry for over 20 years and was recently twice named in the POWER LIST as one of the 100 most influential people in the Fashion Industry. Deryane is part of the Red magazine panel of inspirational women and was voted as an Everywoman Retail Ambassador 2013. The Dressing Room has become one of the UK’s most respected independent retail businesses, with 5 Drapers awards and peer voted as the number 1 most Inspiring Independent Business 2013 and Best UK Independent Retailer 2014. A regular in the top boutiques lists, The Dressing room has been listed in Vogue, The Telegraph, The Independent, Glamour and Stylist magazine to name but a few.
The website itself is pure pleasure to navigate and certainly should be bookmarked on your go to list for all those “OMG I need something to wear moments”. With regular social gatherings and updates on what’s new and must have items, it’s a great informal very personable way to shop with real expert advice on hand. In terms of delivering the customer experience, this store wins on every front.
The Dressing Room specialises in Wardrobe staples and is the largest UK stockist of French Layering brand American Vintage. With 80 brands in total, Cool Parisian brands are mixed with Scandinavian and LA collections to create the perfect capsule wardrobe alongside all of the top denim brands, Hudson Jeans, J Brand, Paige Denim, 7 for all Mankind and Current/Elliot.
The Official UK partner for Danish Accessory label Becksondergaard and a key account stockist for cult jewellery label ChloBo, Olivia Burton watches and Ash Footwear, The Dressing Room is also the place to shop for all of your accessory needs. The-dressingroom.com offers Free Delivery on all UK orders.
Essentially this store delivers two key factors, they know what it takes to make you feel good. They have what it takes to ensure you look good. This is about customer service, the customer experience, stock, knowledge and advice all within a fabulous setting. Looking good, feeling good, it’s a retail phenomena.
The current range is of course fabulous. Stocking some fabulous pieces I already coveted from putting together the Bohemian Edit. Well at this time of year, think casual chic gatherings, all those places you want to look drop dead gorgeous but not as thought you have to work at it…these fantastic core staples are ready for you. Here’s just a small section of some of their items I’m totally crushing on right now:
What the industry has said about The Dressing Room: ‘Perfect Customer service mixed with strong business nous partnered by a precisely targeted brand mix has been The Dressing Room’s recipe for success. The passion and skill for the business from both Tadd and her staff is overwhelming and has inspired many others within the sector. Punching well above its weight in national magazine and newspaper coverage, the business has managed market-leading growth at a time when others struggle and is a shining star within its sector.’
Personally, I love this store.I urge you to try it too, and next time you need a little ‘something’ this is the place to go.